Most of us may already know that beauty and fashion are multibillion-dollar industries. It’s quite evident that I contribute as a consumer, also because it’s my hobby. No guilt there yet. However, I do confess that I feel the guilt when I think about where my money could or should have gone. I’ve become more mindful of my fashion/beauty spending, and have been doing research on how I can contribute to local or international charities/foundations while shopping. I know, the first thought most of us have is, “how do we know are money is going where they say it’s going?”. I ask myself that all the time when asked to donate. Sometimes I’d rather personally give my money to an individual or cause to know it’s in fact making a difference. So it’s understandable that there may be that skepticism when giving away money. I don’t blame anyone because I’m a skeptic myself! In any case, I do my research on different companies and organizations, and I use my discretion on the cause.
With that said, I’m sure you’re wondering what a picture of me chilling on my couch has anything to do with giving back. This week I decided to use M.A.C’s Viva Glam. This line is a public charity which donates to an AIDS fund. Every penny of their sales from the product line go straight to the fund which was established in 1994. I’m also proud to mention that it started in the lovely Toronto (#OhCanada). This has since evolved over the years and has touched the many lives of those affected by AIDS/HIV. It also brings educational programs to communities to teach people how to prevent the disease. Since it’s establishment many celebrities such as Nicki Minaj, RuPaul and Rihanna have been faces of the product line, but most importantly voices for the cause.
The cause I’m wearing today is Viva Glam III on my lips, and I love how it perfectly matches my kimono. I may not be a spokesperson for a cause…yet, but I believe each person can make a difference while doing something they love. #VIVAGLAM #WEARINGCAUSE